Santiago de Cali (Spanish pronunciation: [sanˈtjaɣo ðe ˈkali]), simply referred to as Cali, is a city in western Colombia and the capital of the Valle del Cauca Department. With a population of 2.5 million, Cali is the third largest city in the country, after Bogotá and Medellín. It has one of the fastest growing economies and infrastructure in the country because of its geographical location. The city was founded on 25 July 1536 by the Spanish conquistador Sebastián de Belalcázar.

Cali is the shortened form of the official name of the city Santiago de Cali. The first part of the full name honours Saint James the apostle (Santiago in Spanish) whose feast day is celebrated on 25 July. The origin of the word "Cali" comes from the local native Indian tribe the "Calima" or "Calimas" descendants of the Chibcha tribe. Others believe that the word "Cali" has Quechua origin, and it was brought by the Yanaconas Indians that came from Quito serving Sebastián de Belalcázar. This theory is related to the fact that near Quito there is an indigenous town named Calacali.

Katheryn Elizabeth Hudson (born October 25, 1984), known by her stage name Katy Perry, is an American singer, songwriter and actress. Perry grew up with gospel music, and during her first year of high school she pursued a music career as Katy Hudson, releasing her first studio album called Katy Hudson which failed to chart. She recorded a solo album later, which was never released. After signing with Capitol Music Group in 2007, her fourth record label in seven years, she adopted the stage name Katy Perry.

She first gained recognition with the release of her first mainstream album, One of the Boys in 2008, which spawned three Billboard Hot 100 top-ten songs—"I Kissed A Girl", "Hot n Cold" and "Waking Up In Vegas". Perry supported the album with her Hello Katy Tour. In 2010, her third studio album, Teenage Dream (2010), which topped the Billboard 200 chart, and spawned five number one singles—"California Gurls", "Teenage Dream", "Firework", "E.T." and "Last Friday Night (T.G.I.F.)"—Teenage Dream was the only album (after Michael Jackson's Bad)—to do so, and the first female in history to achieve this milestone. She embarked on the California Dreams Tour, which grossed nearly $60 million worldwide. Perry re-released the album under the name of Teenage Dream: The Complete Confection on March 26, 2012, and the re-release has already spawned the number-one single "Part of Me".

Onika Tanya Maraj (born December 8, 1982), known by her stage name Nicki Minaj ( /mɪˈnɑːʒ/), is a Trinidadian-born American rapper and singer-songwriter. She was born in Saint James, Trinidad and Tobago and when she was 5 years of age she moved to the New York City borough of Queens, where she grew up.

After releasing three mixtapes between 2007 and 2009 and being signed to Young Money Entertainment in August 2009, Minaj released her debut album, Pink Friday, in November 2010. It quickly became a commercial success, peaking at number one on the U.S. Billboard 200 and being certified Platinum by the Recording Industry Association of America (RIAA) a month after its release. She became the first female solo artist to have seven singles on the Billboard Hot 100 at the same time. Her second single, "Your Love", reached number 1 on the Billboard Hot Rap Songs chart, making Minaj the first female artist to top the chart unaccompanied since 2002. She also became the first female artist to be included on MTV's Annual Hottest MC List. Minaj was named the 2011 Rising Star by Billboard. Her second studio album, Pink Friday: Roman Reloaded was released on April 3, 2012.

Kendrick Lamar Duckworth (born June 17, 1987), simply known as Kendrick Lamar, is an American rapper and songwriter from Compton, California currently signed to Top Dawg, Aftermath and Interscope. He first gained major attention after the release of his 2010 mixtape Overly Dedicated. In 2011, his album Section.80, released exclusively through iTunes, instantly ranked as one of the top digital hip hop releases of the year. Lamar has amassed a large internet following, is a member of hip hop collective Black Hippy, along with Jay Rock, Schoolboy Q and Ab-Soul, and has worked with Snoop Dogg, Dr. Dre, Wiz Khalifa, Game, Drake, Busta Rhymes and Tech N9ne among other popular artists.

Wasalu Muhammad Jaco (born February 16, 1982), better known by his stage name Lupe Fiasco ( /ˈluːpeɪ/ LOO-pay), is an American rapper, record producer, and entrepreneur. He rose to fame in 2006 following the success of his debut album, Lupe Fiasco's Food & Liquor. He also performs as the frontman of rock band Japanese Cartoon under his real name. As an entrepreneur, Fiasco is the chief executive officer of 1st and 15th Entertainment.

Raised in Chicago, Fiasco developed an interest in hip hop after initially disliking the genre for its use of vulgarity. After adopting the name Lupe Fiasco and recording songs in his father's basement, 19-year-old Fiasco joined a group called Da Pak. The group disbanded shortly after its inception, and Fiasco soon met rapper Jay-Z who helped him sign a record deal with Atlantic Records. In 2006, Fiasco released his debut album Lupe Fiasco's Food & Liquor on the label, which received three Grammy nominations. He released his second album, Lupe Fiasco's The Cool, in December 2007. The lead single "Superstar" peaked at number 10 on the Billboard Hot 100. He released Lasers on March 8, 2011 after a two-year delay. The album's lead single "The Show Goes On" peaked at number 9 on the chart, thus becoming his most successful single since "Superstar".